SL Projects supported Zula Burger in bringing its cult-favourite reputation from Turkey to the London market, shaping the brand identity and presence at its flagship UK location. The team’s role spanned art direction, content management, and positioning—ensuring the brand translated seamlessly while resonating with a new audience. From building a distinct visual language to curating storytelling across channels, SL Projects worked to elevate Zula’s profile in London and establish it as more than an import, but a homegrown part of the city’s food culture.