Art Direction/Brand Strategy
Jones Crumpets
Jones Crumpets is a independent supplier of British ingredient, small batch produced crumpets.
SL Projects took on Jones’ as a client acting as a brand manager, with a focus on creative direction across all brand touchpoints, with the view to build a
stronger brand identity for future growth and expansion. This included monthly photo and video shoots and creative direction of all social media and digital
assets.
Within the first 3 months, organic coverage was obtained in noteable UK publications; The Guardian and The Times
